10 Social Media Mistakes to Avoid in 2023 for Your Small Business

Social media marketing is an important component of any small business’s marketing plan. Companies can use social media to boost brand awareness and reach a larger audience. Also, it enables more direct engagement with clients, providing an opportunity to develop relationships and increase customer loyalty. Small businesses may use social media platforms like Facebook, Twitter, […]

social media mistakes

Social media marketing is an important component of any small business’s marketing plan. Companies can use social media to boost brand awareness and reach a larger audience. Also, it enables more direct engagement with clients, providing an opportunity to develop relationships and increase customer loyalty. Small businesses may use social media platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn to develop content suited to their target audience and engage in meaningful dialogues with them. Companies can also utilize these platforms to promote their products or services, run promotions and contests to increase engagement and sales and track analytics to determine the success of their efforts.

Brands can use social media marketing to build customer relationships and become a part of their online community. It’s an excellent method to interact with customers, market your products and services, and raise brand awareness. However, as with anything, there is a right and wrong way to go about it. These are ten social media mistakes to avoid in 2023 so you can improve your social media strategy and maximize the power of this strong marketing tool.

What are the common mistakes in social media?

Some common mistakes in social media include posting low-quality content, being too promotional, posting too often, not being responsive to your audience, posting impersonal content, buying followers, not using analytics, not using hashtags, removing negative comments, and not having a strategy.

social media mistakes

1. Posting Low-Quality Content

One of my top social media mistakes to avoid is posting low-quality content.  When customers see low-quality content on your social media pages, it reflects poorly on your business as a whole and works against your social media marketing efforts. Low-quality content can erode customer trust and lead to a sharp decrease in engagement with your brand. Poorly written or incorrect content can confuse potential customers, leading them to go elsewhere for the needed information.

Additionally, low-quality content can damage your reputation and credibility when customers cannot get the answers they’re looking for from your social media pages. Ensure all your visuals are high quality, your copy and captions are well written, free of typos and grammatical errors and relevant to your audience.

2. Being Too Promotional

People don’t follow your brand on social media to be bombarded with sales pitches. People will follow you on social media to get to know your company better, connect with your brand, and stay informed about your latest updates. Focus on sharing valuable content that is interesting and relevant to your followers, such as photos, videos, blog posts, customer stories, and tips. By providing a mix of content that is also engaging content, businesses can build relationships with their customers and increase brand loyalty.

You want to promote your products and services as part of your social media presence. But try to balance promoting and providing valuable content that will benefit your followers. If all you do is pitch products, people will tune you out.

social media mistakes

3. Posting Too Often

You don’t want to bombard your followers with too many social media posts every day. Posting too often can actually be detrimental to your efforts and may turn off some of your followers. You should aim to post only a few times per day (depending on your audience and the size of your brand) or per week (if you’re a smaller brand) not to overwhelm your followers. If you have an important message or announcement to share, make sure it stands out, as this will help ensure it gets the attention it deserves. Once or twice a day is plenty, especially if you’re a smaller brand, unless you have something truly newsworthy or time-sensitive to share.

You don’t need to post several times a day or tweet all day to have your posts seen. You can post as little as two to three times a week. If you post valuable content, people will always notice and engage with your content

4. Not Being Responsive

This is a common error that smaller brands make. If someone takes the time to comment on one of your posts or asks a question, make sure you respond in a timely manner. This shows that you are engaged and care about what they have to say. It’s also a great chance to start a conversation with your followers and get to know them better. Ignoring your followers makes them feel that their concerns and comments are unimportant to you and that you don’t care about them as customers. Followers can also see your page response rate, which, if low, can be a turn-off, as it shows that you’re not responsive to queries or comments.

5. Impersonal Content

Social media should be used to build relationships with your customers, not just sell to them. Impersonal content on all your social media accounts prevents you from doing that because people can see right through them when they read robotic, impersonal messages. The best way to get the most out of your social media accounts and build relationships with followers is to write meaningful, personalized posts that respond to their needs. This means researching what topics are trending in your industry or social media trends in general and creating content that resonates with them. You should also engage with them by responding to comments and messages and sharing relevant content from other influencers and thought leaders.

Finally, be sure to track your progress so you can see what’s working and adjust accordingly. Take the time to personalize your posts to come across as genuine and sincere instead of cold and promotional.

social media mistakes

6. Buying Followers

Another big one on my list of social media mistakes to avoid at all costs is buying followers. Buying followers on social media is never a good idea because it can damage your credibility and reputation. It says to your audience and followers that you are simply interested in gaining attention and not in offering great content or services. Also, since these followers are usually bots or fake accounts, they won’t be interested in your content and may even hurt the visibility of your brand in the long run.

It may appear to be a quick fix to increase the number of people who follow your account, but those followers aren’t real and will never engage with your posts or your business. Your engagement rate will be significantly lower, which will harm your reputation and the trustworthiness of your brand. Also, many social media networks are cracking down on bogus accounts, so you risk being blacklisted.

7. Not Using Analytics

Not using any analytics is a big mistake I see a lot of brands make.  Analytics tools like Facebook Insights and Google Analytics can help you see how well your content performs and which type of posts get the most engagement from your followers. These tools can also show how many people visit your page, how long they stay on it, and which sources drive the most traffic. Additionally, these insights can help you determine where to focus future content efforts. Pay attention to these numbers to tweak and refine your content strategy and maximize your efforts.

8 . Not Using Hashtags or Using Too Many

Hashtags help people find relevant content on social media, so make sure you use them liberally in your posts on your Instagram account. Do some research to figure out which ones are popular in your industry, so you can use them to reach a wider audience with your content. On the other hand, using too many of them can be just as bad as not using any at all. A few carefully chosen ones are fine, but using all 30 on Instagram, for example, can look spammy and makes it seem like you’re just trying to cram in as many keywords as possible.

Use at least three, but no more than 12-15 per post for best results on Instagram. Use hashtags on TikTok, too but bear in mind the character limits. You can use hashtags on LinkedIn as well but again, use them sparingly.

9 . Removing Negative Comments

Removing negative comments from your social media channels can be a tempting solution when faced with customer complaints or criticism. However, it is not advisable to do so for several reasons.

First, removing negative comments can give the impression that you are trying to hide something from your customers and followers. This will damage the trust in your brand and make people less likely to engage with you in the future. It also sends a message that customer feedback is not welcome or valued, which could lead to further dissatisfaction.

Second, deleting comments may be viewed as censorship, which could create resentment among those who had their views removed and encourage them to look elsewhere for products and services they feel they can trust.

Finally, negative comments provide an opportunity for you to respond constructively and demonstrate how much you care about customer relations. This can help build credibility and loyalty while showing that you are open to feedback and willing to address issues.

10. Not Having A Strategy

Lastly, one of the biggest mistakes you can make with social media is not having a strategy. A mistake that happens a lot is that many companies jump into social media without a plan, which can lead to various problems. Without a strategy, you won’t have any goals or direction for your social media presence, which can make it challenging to create content that resonates with your target audience.

Additionally, if you don’t have a strategy in place, it will be difficult to measure the success of your campaigns and determine what changes need to be made to optimize your results. Approach social media with a plan for what type of content you want to post, how often you want to post it, who your target audience is, etc. Without a clear strategy, it’s easy for your social media efforts to become haphazard and random—and that’s not going to do anything for your business.


There are many potential pitfalls when it comes to using social media for your small business—but fortunately, avoiding social media mistakes is relatively easy if you know what they are. Avoid these ten social media mistakes as you develop your social media strategy for 2023, and you’ll be well on your way to success!

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