A question I get asked a lot is should a local business outsource digital marketing. As a local business, it might seem that handling digital marketing on your own is the best way. On the surface, it seems like a cost-saving idea to manage digital marketing for your local business. The downside of this is that it is usually more restrictive and, more often than not, less successful than you would like. Local business marketing is ever-changing and does so very quickly. Therefore, it makes sense to hire a skilled digital marketing expert.
Some reasons it’s a good idea to use outside marketing to help grow your local business:
1. Engage With Specialized Talent
When you outsource digital marketing, you can access skilled local business marketing talent who specialize in marketing businesses like yours. This allows you to find the specialists you need to work for your business with a mindset toward your success. Local business marketing requires specialized knowledge and skill set. This means that you’ll want a professional or a team of professionals that are well-versed in digital marketing for local businesses. By outsourcing your digital marketing, you’ll position yourself to find the expert or agency that best fits your business needs.
2. Save on Marketing Costs
The bottom line, you save money when you outsource digital marketing. By hiring local business marketing experts, you gain the advantage of their specialized knowledge. Local business marketing experts are usually well-versed in online presence, search engine optimization (SEO), search engine marketing (SEM), and social advertising. This specialized knowledge can save you direct marketing dollars both in the short and long term while meeting your ultimate goal of gaining more customers and revenue for your business.
The additional bonus here is that you don’t have to provide workspace and meet other employee-related expenses (healthcare, vacation, education costs) for an in-house employee, as these don’t factor in with an outside marketing expert or agency.
3. More Time Focus On Your Business
You are an expert in your business and already most likely wear many hats. Taking on another role, the role of marketing your local business, means that you have less time to focus on what you are an expert in, your business. By outsourcing your local business marketing, you’ll have more time and energy to focus on your own business and on its success!
Additionally, you can employ your staff where they best fit in growing your business. A common thought is that as a local business, everything can be done in-house, but the truth is that it is better to concentrate on generating revenue and growing the business rather than trying to do all the daily marketing tasks on top of growing the business. Working with an external local business marketing specialist means that they can concentrate on helping you grow your business more efficiently while you focus on the business itself.
Are you wondering if outsourcing your local business marketing is right for your business? Schedule a free consultation with me to find out.
