Local Business Marketing

10 Social Media Mistakes to Avoid in 2023 for Your Small Business

Social media marketing is an important component of any small business’s marketing plan. Companies can use social media to boost brand awareness and reach a larger audience. Also, it enables more direct engagement with clients, providing an opportunity to develop relationships and increase customer loyalty. Small businesses may use social media platforms like Facebook, Twitter, […]

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5 Digital Marketing Trends Small Businesses Need to Watch in 2023

Digital Marketing, Local Business Marketing, Small Business / Jackie

It’s hard to believe that we’re already at the end of 2022 and embarking on a new year. But as they say, time flies when you’re having fun. So, what does the future hold for marketing? What are the current marketing trends to watch and use as we move forward? Here are 5 trends to

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Why Does Your Small Business Need an Online Presence?

Local Business Marketing, Digital Marketing / Jackie

Modern technology, mobile app and trendy vegetarianism. Woman orders food at tablet

Let’s face it, we’re well into the digital age. Regardless of the type of business you own; an e-commerce store, a social media page or website, getting your business online will prove to be a major asset to you. Even if you do not conduct business transactions online, potential customers are still going to expect

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Do You Need to Re-brand?

Local Business Marketing, Digital Marketing / Jackie

You’ve been working so hard to make your business work; you have an amazing product and/or offer a great service but for some reason, the dollars are not rolling in. What gives? You’ve done your logo design, website, social media accounts, graphics and still, it’s just not going as you’d hoped. Honestly, and I hate

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7 Ways to Increase Customer Reviews for Your Small Business

Local Business Marketing, Digital Marketing, Online Review Marketing, Small Business / Jackie

Car maintenance center technician holding tablet with five stars on display

As a small business or local business owner, you probably know you should be getting reviews from your customers. For a local or small business, online reviews are extremely important. For one, having reviews of your products and services can have a positive effect on potential customers who are searching for a local or small

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10 Easy Ways to Promote Your Small Business On a Tight Budget

Local Business Marketing, Digital Marketing, Featured, Small Business / Jackie

Young female freelancer or owner of small business sitting in front of laptop

When budgets are tight, marketing and trying to promote your small business is the last expense you want to incur or increase. But before you decide to decrease your budget or cut out marketing altogether, read this. Traditional advertising methods are costly and is hard to measure. With traditional marketing, you have no idea who

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9 Reasons to Use Email Marketing for Your Small Business

Digital Marketing, Email Marketing, Local Business Marketing, Small Business / Jackie

For small and local businesses just like yours, email marketing is still the most effective way to reach and engage your customers. For one thing, its inexpensive to get started, and most people read their email every day. Email also allows you to make a more personal connection with your customers. If you’re not using

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Instagram Marketing: 7 Tips to Promote Your Local Business on Instagram

Digital Marketing, Instagram Marketing, Local Business Marketing, Small Business / Jackie

Top view of contemporary white office desk with book and pencil

From its early days as a novelty photo-sharing app, Instagram has become a legitimate social media marketing powerhouse for both large and small or local businesses alike, regardless of product or service. It’s perfect for connecting with your audience in a visual way and for rounding out your social media marketing. Also, since the network

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3 Quick Tips for Marketing Your Local Business

Local Business Marketing, Small Business / Jackie

Creative flat lay photo of workspace desk.

As a small business owner, you want to increase your visibility and get ahead of your competitors in your industry. Chances are that your reality is that really getting ahead of the competition is out of reach. That doesn’t mean you should give up or not aim high, it just means that you have to

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How Local Citations Boost Your Local Business

Local Business Marketing, Local Citations, Small Business / Jackie

Local citations are a great and easy way to increase the online visibility of your local business and help you attract more customers. What is a local citation? A local citation is an online mention of your local business info including the business name, business address, and business phone number. These mentions usually are found

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