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Last weekend (1/18/2025), TikTok went dark in response to the ban, and it left many creators and businesses worried. While TikTok came back, it was a big reminder of something super important—you don’t really own your followers on social media. Platforms like TikTok, Instagram, and Facebook are great for reaching people, but they can change
Email List Building: Lessons from the TikTok Blackout Read More »
Let’s face it, we’re well into the digital age. Regardless of the type of business you own; an e-commerce store, a social media page or website, getting your business online will prove to be a major asset to you. Even if you do not conduct business transactions online, potential customers are still going to expect
Why Does Your Small Business Need an Online Presence? Read More »
You’ve been working so hard to make your business work; you have an amazing product and/or offer a great service but for some reason, the dollars are not rolling in. What gives? You’ve done your logo design, website, social media accounts, graphics and still, it’s just not going as you’d hoped. Honestly, and I hate
Do You Need to Re-brand? Read More »
As a small business or local business owner, you probably know you should be getting reviews from your customers. For a local or small business, online reviews are extremely important. For one, having reviews of your products and services can have a positive effect on potential customers who are searching for a local or small
7 Ways to Increase Customer Reviews for Your Small Business Read More »
When budgets are tight, marketing and trying to promote your small business is the last expense you want to incur or increase. But before you decide to decrease your budget or cut out marketing altogether, read this. Traditional advertising methods are costly and is hard to measure. With traditional marketing, you have no idea who
10 Easy Ways to Promote Your Small Business On a Tight Budget Read More »
For small and local businesses just like yours, email marketing is still the most effective way to reach and engage your customers. For one thing, its inexpensive to get started, and most people read their email every day. Email also allows you to make a more personal connection with your customers. If you’re not using
9 Reasons to Use Email Marketing for Your Small Business Read More »
From its early days as a novelty photo-sharing app, Instagram has become a legitimate social media marketing powerhouse for both large and small or local businesses alike, regardless of product or service. It’s perfect for connecting with your audience in a visual way and for rounding out your social media marketing. Also, since the network
Instagram Marketing: 7 Tips to Promote Your Local Business on Instagram Read More »
A question I get asked a lot is should a local business outsource digital marketing. As a local business, it might seem that handling digital marketing on your own is the best way. On the surface, it seems like a cost-saving idea to manage digital marketing for your local business. The downside of this is
3 Compelling Reasons Why Local Businesses Should Outsource Digital Marketing Read More »